I promise you that if you read this article carefully and understand it, it can save you several years! ππ»
Why is it that the further you progress on your path, the more people try to distract you? π€
They offer you better opportunities. Serious people approach you. They suggest "easier" ways to make money.
The question is, why does this happen? π§
And how do you defend against it? π‘
But before we dive in, let's see...
βοΈWhat did I do within my agency?
I did a lot of outreach, but couldn't acquire any clients. So, I'm taking a very strong step. After a long brainstorming session, I came up with an idea. I'm starting an appointment setter competition. π The goal is to collect as many appointments as possible over a week. I will hire the top 2 performers for the long term. Additionally, I will pay those who didn't make it into the top 2 for every closed deal. π So, it's a win-win situation. I haven't heard of anyone doing this within an agency, but if it succeeds, it will be a huge leap forward. I've made the preparations for it, and if everything goes well, I will launch the competition today.π
Okay, now we can start! π
π Why does this phenomenon happen?
The answer is very simple: as your knowledge and experience grow, you attract the attention of more people who want to do business with you. π€΅π½ββοΈ
And they will do everything to attract you to their side. They want to get a piece of your knowledge. π§²
This will be the real test for you!
It determines who is only in business for the money and who has put their life into what they do. ππ»
This phenomenon also has an English term:
"Shiny Object Syndrome"
Or SOS for short, it means that a person cannot be persistent enough because they keep seeing better and better opportunities and start pursuing them. π€―
Unfortunately...
They just don't stick with it long enough to make it work! π₯΅
Here's a graph that perfectly illustrates this:
But don't worry, everyone falls into this trap, including me! π
Although for me, it happened quite early when I first got into the online money-making world... π
More serious people wanted to collaborate, do business together, run joint projects, etc. π€
And...
The problem was that in most cases, I went along with it. Believing in the fleeting dream of how easily and how much money I would make. π€
I wasted months chasing these "Shiny Opportunities" that never amounted to anything. π³
It was a huge "tuition fee" for me, and perhaps it was then that I truly understood:
"If something seems too good to be true, it probably is."
And reading all of this, you're probably thinking the same:
π¦πΌ: "Okay, thanks Alex, you reassured me that I will also fall into this. It's much better now..."
But don't worry! There's no need to panic because in the next part, we will talk about HOW to avoid it! So, here comes the... π
π§ How...
Several questions arise here, which is why I didn't finish the title. β
1. How can you recognize this?
The easiest way is if I outline these "Bright Opportunities" so that you can recognize them more easily.
π They usually come easily, and it's not difficult to get started.
π Usually, another person approaches you or shows it to you.
π€― You think that even if half of it is true, it's still worth it.
π€ The math always works out that you can make a lot of money with it.
π Moreover, it doesn't take too long.
π€₯ And, of course, you don't have to work too hard for it...
Well, my friend, if these characteristics apply to it, then you are likely facing such an opportunity, and you might have even almost started with it. But don't worry, I'll show you how to avoid it...
2. How can you avoid it?
Step 1 - Recognize that you are facing such an opportunity and remember this blog article that I, Alex, wrote for you. π Step 2 - Ask yourself why you even considered this opportunity. What don't you like about your current "opportunity"? π€ Step 3 - Acknowledge that great success requires long and persistent work. It might be difficult to continue with your original idea right now, but in the long run, it will be more rewarding! (In 99.9% of cases) πͺπΌ
π Book recommendation: "The Obstacle Is the Way" by Ryan Holiday. It's a brilliant book and one of my favorites. It has a strong connection to me because I read it when I was alone in Italy. It helped me overcome many difficulties, and I feel I wouldn't be the same person today without it. π§
Step 4 - Thank the person for the opportunity and wish them good luck! ππΌ
There you have it! You're done! πͺ
I know, I know, it's much easier said than done in real life. The little devil is always sitting on your shoulder, saying...
π: "But what if you could succeed? Just give it a chance. Your success depends on it, etc."
I must emphasize in advance that this is all completely normal and completely nonsense... π
The easiest way is to demonstrate this through my own example!
When I pursued these amazing opportunities that brought in easy-fast-big money - or would have brought -, my revenue was one unit, let's say one apple. π€‘
I was working on three projects at the same time, plus the agency, and it all added up to 1 π.
So, in conclusion: 0.25 + 0.25 + 0.25 + 0.25 = 1 π
But when I got fed up and realized that it didn't work that way, I started to focus 110% on Hyper Helios and my Twitter personal brand, which in this case is the same thing. π―
Simply! (Well, through serious and persistent work, but explained in an infinitely simple manner)
I focused on one thing and was able to put in significantly more work, which led to faster growth. Previously, I was just juggling the 4 projects, unable to focus on any of them with breakthrough force. So, I didn't make any progress. π€ΉπΌββοΈ
π Book recommendation: Gary Keller's masterpiece, "The One Thing," precisely addresses and discusses why it's better to focus on one thing. And why entrepreneurs who focus on one company achieve greater success. Look at Zuckerberg, Bill Gates, Steve Jobs, they all focused on one thing when they became successful! Of course, since then, their companies have expanded into multiple areas, but their success is attributed to not jumping around.
π‘ Side note: It is true that they say you should have multiple income streams, but it's advisable to establish them once you have succeeded in one "leg." Then it's worth diversifying β a fancy word for spreading your money into various investments. The most successful people I know achieved success in specific segments and invested their earnings in different places: stocks, crypto, real estate, etc. And they didn't acquire multiple income streams by starting 5 different businesses at once!
Now, let's see...
β What to do exactly?
[ ] First step, find something you can do with all your heart! (Usually, you know when you would still do it even if you weren't paid) π§‘
[ ] Second step, focus 110% on that and make it your goal to succeed at any cost! Prepare yourself mentally that it won't be easy, and there will be low points. (Try to act like horses with blinders, only looking forward) π΄
[ ] Third step, if you ever come across a "Shiny Opportunity," simply remember this article and you can even reread it. Don't forget, the little devil is always on your shoulder! π
[ ] Fourth step, don't try to have multiple income streams by having multiple businesses at the same time, but by successfully leading one business and then distributing the earnings into different investments. π―
π Book recommendation: "Unshakeable" by Tony Robbins. This book provides practical advice and strategies to build your financial future and shows you how to become financially independent.
[ ] Fifth step, send me a message if you have built your life based on these principles, and I'll invite you for a coffee to congratulate you! π
I have been thinking a lot about whether I managed to present this topic well enough. Because believe me, it's more important than you might think. π§
I honestly believe that this one thing sets successful and ultra-successful people apart from each other.
And I hope that if we continue like this as a team, we can set a good example for you! ππ»
π€Quote of the week
βA saying that helps me kill shiny object syndrome: βWhen it gets easy is when you go hard.β β β Alex Hormozi
